Is your Business a Loyalty Magnet?

It’s not surprising the concept of customer retention has got business owners tied up in knots. We found out a few years ago that it costs five times more to acquire a new customer than it costs to retain an existing one.  This means it’s likely to be far more lucrative for your business to invest in customer service than it is your sales team.  With this in mind, is it time to look again at the post-sales service you offer your key customers?