I know! The realisation that we are drawing close to the end of another year always comes as a big surprise to many of us. Although, if you take a second to look back and review where all that time went, you would hopefully see at least some highlights and achievements to celebrate.
How will you achieve your target this month? Well, if we could sell more, with every opportunity we get, that would help - right? Industry estimates put the probability of selling to a new prospect at between 5% and 20%, whilst the probability of selling to an existing customer is more in the region of 60-70%. So, if used properly, add-on services can actually strengthen your customer relationship, while bringing you more revenue, and additional margin.
… and it’s not just for Enterprise customers either!
Among the new security acronyms that have emerged in recent years is SOAR, which stands for Security Orchestration, Automation and Response. SOAR aims to solve multiple pain points for companies struggling to find the right mix of technology and resources to manage security across the organisation and assist them through the automation of key tasks and processes.