The trusted advisor ethos is widely embraced across the professional services industry. The formula of taking your top people and putting them forward as selected ‘captains of industry’ can bring a lot of rewards. A trusted advisor could earn themselves a seat at your client’s boardroom table; help set your company apart through ‘thought leadership’ and nurture long-term relationships that can bring serious business benefits for your firm.
When it comes to IT, it’s all about services.
In fact, you’d be hard pushed to find anyone in the IT industry claiming otherwise.
Whether offering managed services that see you implementing, maintaining and supporting the hardware you sell; or Cloud and subscription based software as a move away from licensed based products; getting up close and personal with your customers is totally all the rage.
What do you think it would take to become ‘the next big thing’ in the IT reseller market? The ability to disrupt something? A team of digital ninjas? Getting inventive in your garage? Well, perhaps, at least if the media is anything to go by. Yet, more realistically, gaining fame and fortune in the competitive IT channel industry will require something far more rudimentary; like the ability to stay relevant in an increasingly changing digital economy, for instance.